Publitrad Forum

[Skybax]

Sfaturi utile pentru traducatori

Majoritatea traducatorilor liber-profesionisti aloca mult timp promovarii serviciilor prin email. Din pacate, multi traducatori fac cateva greseli frecvente atunci cand contacteaza o companie de traduceri pentru prima data si, astfel, isi reduc sansa de a primi un proiect in lucru. Traducatorii care respecta regulile de contactare a unei companii de traduceri vor iesi in evidenta prin profesionalism si vor primi mai mult de lucru.

Recomandabil:

Folositi un stil de exprimare simplu si corect. Articulati clar informatia despre studii si experienta, precum si proiectele relevante. Nu folositi abrevieri.

In titlul emailului, treceti combinatia lingvistica/combinatiile lingvistice, spre exemplu "traducator engleza>romana/romana> germana". Aceasta este o practica frecventa, care creste sansa ca cineva sa deschida emailul si sa il citeasca in intregime.

Informati compania de traduceri daca oferiti si alte servicii, precum transcriere, voice over, D.T.P. etc. Companiile au nevoie de astfel de servicii si astfel va cresc sansele de a primi contracte/proiecte.

Trimiteti o mostra de taducere, atunci cand contactati o companie pentru prima data. Mostra ilustreaza calitatea lucrarilor dumneavoastra si va ridica in clasamentul traducatorilor din aceeasi categorie de combinatii lingvistice.

Includeti cateva referinte in emailul sau CV-ul dumneavoastra. Compania de traduceri va contacta persoanele indicate in cadrul referintelor doar in cazul unui proiect specific.

Specificati tarifele pentru traduceri, verificare/revizie si alte servicii pe care le oferiti. Companiile de traduceri au nevoie sa stie care sunt tarifele la care lucrati inainte de a va aloca un proiect.

Informati clientii potentiali atunci cand cresteti tarifele.

Pastrati evidenta facturilor pe care le trimiteti clientilor si a platilor pe care le-ati primit. Verificati evidentele inainte de a suna la o companie pentru a verifica daca v-au facut o plata.

Nerecomandabil:

Nu trimiteti un email scurt formulat dupa cum urmeaza: "Daca doriti mai multe informatii, va rog sa ma contactati si va voi trimite CV-ul meu." Este putin probabil sa primiti un raspuns si veti rata o oportunitate.

Nu trimiteti un email fara continut, cu CV-ul in atasament. Este necesar sa va prezentati in email, pentru a atrage interesul cuiva care sa va deschida CV-ul.

Nu trimiteti prezentarea printr-un site de tipul translatorscafe.com. Este mai bine sa cautati site-urile companiilor de traduceri si apoi sa contactati fiecare companie individual. Mesajele personale conteaza chiar si in emailuri.

Nu trimiteti tarifele in Euro unei companii din S.U.A. sau tarifele in USD unei companii cu sediul in Londra. Faceti conversia in moneda locala, ca semn de consideratie fata de clientii potentiali.

[Skybax]

Aveti aici mai multe idei despre cum va puteti promova mai eficient serviciile.
Iar aici idei despre cum sa creati mailuri de marketing si newsletters ca sa va promovati.

[Skybax]

Un articol interesant despre cum puteti utiliza twitter in promovarea serviciilor oferite


Twitter is a micro-blogging site that asks you a basic question, "What are you doing?" It allows anyone with an account to write up to 140 characters in a text field as a means to update, comment, promote or communicate to others who are "following" you. When people follow you, they see what you've recently contributed when they login. They see your "tweets", which are the messages you leave.

And of course you can follow others who tweet about the things that interest you. As an Internet marketer you may want to follow other Internet marketers, for example.

Like anything, and this is especially true of working with social media, the more you give, the more you get. In other words, the more often you tweet the more activity you'll generate. Some suggest that you tweet a few times a day, every day. Not every tweet needs to be profound. But they should all be useful.

It's important that you don't abuse Twitter for marketing and promoting your products, services or affiliate links. Most of your tweets ought to be about offering your followers useful and valuable information. Only once in a while should you try to use Twitter to promote something. Otherwise you'll be perceived as a spammer, and no one wants that tag.

Imagine if you had a large number of people following your tweets? Some people have tens of thousands following them. If you had something to promote and you had a large following, you could quickly and efficiently alert a lot of people of your promotion. It acts sort of like an opt-in mass emailing blast to your house email list, but it's a heck of a lot easier and faster. This is the power of Twitter.

One thing that I've noticed with Twitter is that it can seem overwhelming at times. The sheer information on Twitter, the 'how-to's', tutorials and all the other ubiquitous advice on how to use and take advantage of it can seem hard to understand and implement. So here's an easy-to-understand list of the top ten ways in which you can use Twitter to market yourself, your business and your website.

The Top 10 Ways To Use Twitter for Marketing:

1. Use it to promote new pieces of content you or your company create to drive traffic to your site. From online articles to blog posts or from videos to webinars, each time you add something to the Web that is of value, tweet about it and include a link. (Most people on Twitter use www.TinyURL.com to take a long URL and make it short.)

2. Use it for learning new marketing ideas, strategies and techniques. If you follow the right people, and you have to be picky about who you follow, you'll get pointed to a good amount of useful tutorials, videos, e-zines and other things that teach you about marketing.

3. Use it to get new customers. Use Twitter's search to find people who may be interested in your product or service. There are many ingenious ways to search for people on Twitter. For example, if you sell red widgets you could go to http://search.twitter.com and find people who have tweeted specifically looking for red widgets. To do this, type the following into the search box: red widgets?

* You'll notice a lot of the results will be of others selling red widgets. These ones will all obviously have links in them to direct people to the site they're selling red widgets on. To weed these people/tweets out, use the negative sign like this: -http red widgets?

* Since every link has 'http' in it, using the negative sign in front of it will cause your search results to not include any tweets with links in them.

4. Use it to build your email list. Use Twitter's search to find people who may be interested in the monthly newsletter you send out to your opt-in house email list. Invite these people to join.

5. Utilize Twitter plugins or add-ons such as TweetMyBlog or The Twitter Updater, which both automatically make tweets of every new blog post you publish. Also check out TwitThis. When visitors to your website click on the TwitThis button or link, it takes the URL of the Web page and creates a shorter URL using TinyURL. Then visitors can send this shortened URL and a description of the web page to all of their followers on Twitter. Finally, look at TweetLater, a service that allows you to write lots of tweets at once and then schedule them to go out over time.

6. Use it to build buzz about an upcoming product or website launch.

7. Use it to better brand yourself or your business. Remember, when someone wants to learn more about you or your company, they are increasingly using sites like Twitter for research. You could easily use Twitter to establish yourself as an authority in your field.

8. Use it to update followers on breaking news regarding your company. If your company is mentioned in a new article, tweet about it and include a link to the article. Or if you're at a conference or trade show, you could tweet what you're doing and invite people to visit you in person.

9. Use it for business networking, master-mind groups (see Napoleon Hill), and getting yourself seen by high-profile people in your industry.

10. Use it as an instant messaging system to keep you and your team on the same page during projects. This is especially useful for those who work with teams spread out in different cities or countries.

You should note that this top 10 list is not in order of importance or in any particular order. I suggest that you give Twitter a try if you haven't already. See if you can apply a few of these techniques and tactics to help you take advantage of Twitter as a marketing tool.

And one more important thing to remember is that there is no silver bullet in marketing. You should always be trying and implementing numerous tactics when marketing your business. Don't only rely on Twitter or any other one thing. Instead, use Twitter (or any other Web 2.0 site) as simply one more tool in your entire social media and marketing toolbox.

Copyright 2009 TheNetGazette.net

About The Author: Jason OConnor is an Web consultant, writes for The Net Gazette, a Web marketing newsletter, and owns Oak Web Works, LLC, a Web design and marketing company at http://www.oakwebworks.com/

[Skybax]

Am gasit un alt articol cu recomandari despre ceea ce trebuie facut cand plecam undeva


Translating while Travelling
By Suzanne Deliscar | Published 06/28/2009

June 28, 2009

The nature of the translation profession lends itself to the mobility of its practitioners, given the blend of electronic communication and the fact that translation today can be completed anywhere with the use of a computer. This article provides a checklist that will assist translators that travel in maintaining their business operations while away from home.

1. Ensure that you will be able to have access to a reliable computer and a reliable Internet connection where you will be staying. In some countries where the Internet is still not available in the public arena, connections may be slow or intermittent. Check ahead to see if the Internet connection speed will suffice in order to upload and/or download documents.

2. If you are expecting projects or are in the middle of working on one, advise the client and/or agency that you will be travelling during a particular time period, and will continue to work within all previously agreed upon deadlines. Not only does this show that you are responsible in organizing your translation work, but it also puts the client and/or agency on notice that there may be an unexpected delay in receiving a response from you.

3. Make a point of advising your current and prospective clients if you cannot check e-mail everyday. Provide them with alternative contact information, or let them know when you will be online.

4. Continue to market your translation specialties to prospective clients by setting up auto-responders that will give recipients the right impression that you are still working, even though you may not be at your computer or phone during regular business hours. For all absences, a vacation auto-responder is useful in advising others of your reduced hours of operation or vacation closures of your business.

5. Travelling to another city even in your own province or state can stimulate new ideas in terms of marketing yourself and your translation services. Keep an open mind as you mix with other people and industries. Oftentimes new concepts regarding different translation specialties to consider arise when faced with a novel situation.

6. If you are travelling to an area where one of your working languages is spoken, try to use that immersion opportunity as professional development. It may take some effort if your schedule does not permit much free time, especially free time, but the “mini-immersion” experience can be invaluable for improving language skills.

7. Remember to pack any electronic or hard copy language aids and equipment that you normally use while translating. This may include:
• Bilingual dictionaries
• Monolingual dictionaries
• Thesauri
• Flash drive
• Lap top
• Portable printer
• Paper
• Pen
• Reference materials (depending on subject matter)

8. Carve out time for rest and relaxation, just as you would when translating at your normal place of business, in order to duplicate, as much as possible, the same type of workflow pattern that has contributed to your success.


All rights reserved.

[Skybax]

Recomandare personala:
1. faceti o retea de colegi, gasiti colegi noi, tineti legatura, schimbati idei, impresii si pareri. Nu se stie niciodata cand ne putem ajuta reciproc si cum un client apare pe o pereche de limbi si cum putem da lucrarea unui coleg.
2. Utilizati instrumente de chat: ymess, gtalk, skype etc
3. utilizati site=urile de socializare. Unele chiar ajuta nu sunt numai pentru a trimite spam in e-mail.

[Michelle]

Recomandare personala:
1. faceti o retea de colegi, gasiti colegi noi, tineti legatura, schimbati idei, impresii si pareri. Nu se stie niciodata cand ne putem ajuta reciproc si cum un client apare pe o pereche de limbi si cum putem da lucrarea unui coleg.
2. Utilizati instrumente de chat: ymess, gtalk, skype etc
3. utilizati site=urile de socializare. Unele chiar ajuta nu sunt numai pentru a trimite spam in e-mail.

Site-uri de socializare = ?

[Skybax]

da. facebook, twitter, hi5 (dar pe asta nu l-as recomanda), linkedin etc.